Turn your strategic content into a powerful lead generation tool
CPO Innovation will host and market your white paper to our audience of supply
chain decision makers. A qualified lead makes —full contact info (name, email,
phone, job title, industry, and company size) Just send us your white paper, and we take care of all of the marketing set up for you from email development, landing page creation and lead fulfillment.
Promote your white paper, video or education product information to generate
qualified leads for your marketing funnel. Every white paper program includes:
- A dedicated email campaign featuring your white paper sent to tens of thousands of qualified industry professionals from our database of active and engaged readers
- Posting your content to our website to gain additional leads
- A flexible registration page with up to 3 custom questions
- guaranteed leads!
- Weekly lead reports for 30 days
FACT: A recent study shows that 72% of enterprise respondents consumed a white paper to evaluate a technology purchase. 56% ranked white papers as “very” to “extremely influential” during purchasing decisions (Eccolo Media B2B Technology Collateral Survey Report).
Content Marketing Opportunities to Establish Your Thought Leadership While Generating Leads
Single Sponsored Custom Webcasts
You select the topic for the event and have the option to select a key spokesperson from your company to speak on a business related issue or a case study co-presentation with a client. Question and answers can be moderated post this session. . We create a customized registration page to further qualify the leads. Incorporate video, post white papers and case studies during the event. Leads also tracked by activity.
If you are looking to generate leads from a webcast without having to develop a topic or find speakers. Our Multi-Sponsored Webcasts offers several webcasts on significant areas around supply chain, procurement, technology & logistics. Each event is presented by industry experts in their respective field. All we require from you is your logo. We will distribute the leads from the registrants to the sponsors (up to 5). The session is backing by several buying intent qualifying questions.
Independent Research Surveys
Combine Original Market Intelligence with Lead Generation
Independently carried out by CPOI`s research editors our independent, detailed and authoritative CPO Innovation Insight research surveys offer you a way to reach and connect with this audience as a strategic partner
Custom or proprietary studies include brand awareness, product and services usage and buying intentions, brand equity, corporate image and perception, ad and concept testing, product feasibility studies, market surveys, customer satisfaction research as well as corporate management studies.
For more details fill out the form or email us at [email protected]
CPO Innovation Conferences
CPO Innovation is the only dedicated, integrated publisher for the office of the CPO in India, our Conferences draw on our expertise and relationship with our readers to produce exclusive and unmatched knowledge sharing events.
CPO`I Forums bring together some of the most influential CPOs, CSCOs, SCM Directors and industry experts in the region with an audience of their peers, to share and discuss the innovative strategies they have used to keep their companies at the leading edge .
CPO`I Forums are highly targeted events aimed at being of maximum value for our delegates and sponsors, in order to foster a true high level collegiate atmosphere delegates are strictly restricted to senior supply chain and procurement strategic executives.