Intelligent Retail Pvt. Ltd, which operates logistics and distribution startup Ripplr, has raised capital in a seed funding round led by early-stage venture capital firms 3one4 Capital and Sprout Venture Partners.
While the terms of the seed-stage transaction were not disclosed, Ripplr, which was founded in mid-2019, will use the proceeds to strengthen its technology and infrastructure, in a bid to position itself as a reliable, cost-effective, capital-light and risk-free distribution platform, with strong tech and process-based backend, the company said in a prepared statement.
Company will use the funds to enhance its technological infrastructure, expand its distribution, technology and finance teams, said Abhishek Nehru, co-founder at Ripplr.
“The high distribution costs and limited availability of distributors make it an arduous journey for new-age brands to move into general trade, despite several products having high demand and market fit, thus limiting new brands to modern trade or e-retail,” he added.
The startup, founded by former Flipkart employee Nehru and former Reliance AMC executive Santosh Dabke, counts a mix of e-commerce and offline retail majors, such as Amazon, Udaan, Licious, Grofers, McDonalds and BigBasket, among its clientele.
Ripplr’s platform provides artificial intelligence and deep learning-based analytics, end-to-end visibility, omnichannel enabling and intelligent distribution network provisioning, according to its website.