McDonald’s announced that it will acquire Dynamic Yield, an Israel-based company. It’s a company which manufactures personalized software.
In a press release, the fast food giant said that the outdoor drive-thru menus will vary on the basis of timing, weather, trending menu items and current restaurants traffic.
“With this acquisition, we’re expanding both our ability to increase the role technology and data will play in our future and the speed with which we’ll be able to implement our vision of creating more personalized experiences for our customers,” said Steve Easterbrook, McDonald’s CEO.
“This could generate tens of millions of dollars in incremental revenue and make up for traffic declines the company has seen in recent years,” said Gary Stibel, Founder & CEO, New England Consulting Group.
Ehsan Ardjmand, assistant professor of analytics and information system at Ohio University said, “It allows for an integrated supply chain that starts from customer’s decisions and goes all the way to operational, strategy and tactical decisions. It could mean lower operational costs, lower lost sales and better planning.”
According to Daniel Boutarel, managing associate at the New England Consulting Group, supply chain automation and upselling process with real-time data will enable McDonald’s to not only know the reaction of its customers but will also help in predicting what customers order in real time.
Gary Stibel, founder and CEO of the New England Consulting Group said that McDonald’s has already its supply chain analytics but this acquisition will enable McDonald’s to meet the supply and demand more efficiently.