The Japanese value retailer company, Miniso is planning to expand its reach online. The company has announced a tie-up with Noida-based Achhacart, a B2B online distributor that will be responsible for supply of retailer’s goods to other e-commerce websites.
Currently, Miniso has 105 retail stores and is planning to open 800 stores by 2020.
Miniso is now planning to grow online, ramp up procurement of local goods from India, and grow its owned and franchised stores.
“So this year, in another six months our plan is to open another 60 stores, grow the online platform, and increase our supplies from India to be able to supply them to global markets,” said Tyrone Li, India head, Miniso. “As a Japanese company we keep doing a lot of transition in our business mode, so this year we are focusing on going online,” he added.
He also added that he will invest in India from retail to sourcing.
Miniso that entered India in 2017 has become popular after thrifty Indian shoppers have embraced its low-cost products such as mobile phone accessories, handbags, storage boxes, stationery, perfumes, etc. a bulk of them costs less than Rs1000.